A local plumber, GSM plumbing high return on investment Google Ads
GSM Plumbing needed to obtain extra leads with a very limited Google Ads budget.
With a limited budget, targeting the greater Sydney area wouldn’t be focused enough.
Additionally, targeting broad relevant terms would result in a large number of leads which resulted in few to no sales and reduced the return on investment.
We chose to develop a search marketing strategy based on our historical knowledge and continuous monitoring of data.
By focusing on what would normally be considered a very costly search term within a single local area.
The campaign could focus on driving fewer overall but highly relevant clicks and leads which resulted in actual sales.
- 4x Return on Ad Spend
- 300% increase in leads to sale result
- 30% decrease in cost per click
– Greg Murray, GSM Plumbing