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What Is Search Marketing?

Is there a quick and easy way to make digital advertising more effective? How do you make search engines like Google place you at the top in an increasingly competitive world? Ranking first improves your conversion rates, lead generation, and brand awareness.  In this guide, you’ll learn the benefits of search engine marketing SEM campaigns … Read more

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Why Does Local SEO Matter?

Are you wondering what local SEO is and whether it’s relevant or valuable to your business? Our comprehensive guide will give you the rundown of optimising your local SEO search engine results, why it’s essential for your business online and why it should be a key consideration in your marketing strategy.  What is local SEO? … Read more

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How Long Do Google Ads Take To Start Working?

The time it takes for a Google Ads campaign to see results varies from business to business, but it generally takes 6-12 months to see a strong return for paid advertising.  You will often see massive improvements with clickthrough rates (CTR) in around 2-4 weeks. That seems like a long time, but it’s worth it … Read more